Frequently Asked Question
A digital marketing strategy is a plan of attack for your digital efforts. We start our strategies with goals and KPIs, then we decide which tactics will lead us to success.
SEO: If you want to rank higher in the Search Engine Results Pages (SERPs) or get more users on your website, then you should start with SEO.
Content Marketing: If you want to build an audience through sharing valuable information, content marketing is the best way to do that. Content Marketing and SEO go hand-in-hand, so for many businesses, this will be a two-fold approach.
SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages.
Social Media Strategy: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time.
User Experience (UX): Concerned about why users are leaving your website? Unsure of why your form is never filled out? UX testing can help you understand user behavior and develop a plan of attack for improving your online user experience.
Research: If you want to understand what your audience thinks about certain topics or about your business, research is a great approach. Develop online surveys and then analyze the data for statistical significance.
Of course, we can help with all of this and more, so let us know if you want to learn more!
Reporting! We love reporting because it’s the best way to see the results of digital marketing efforts. Each platform has its own analytics feature, but we always verify the data with at least one other analytics platform. What do we mean by that?
Well, let’s say you’re reporting out on a Facebook ad which got 60 clicks, according to Facebook Ads Manager. Now, when you cross reference that data with pageviews on Google Analytics, you only see 40. This doesn’t mean one platform is wrong, but it does show they’re tracking different metrics and that each platform has its limitations. We like to see the data from multiple perspectives, so we combine the metrics to get a holistic understanding of the campaign. Another great tool to cross-reference social media metrics is Google Tag Manager. This tool which tracks events on a website will help you verify conversion data. Want to know more about GTM? We’ve got an entire section on GTM below.
Below is a list of the analytics tools available within each social platform.
- Twitter: Twitter Analytics and Twitter Ads
- Facebook: Insights & Facebook Ads Manager
- LinkedIn: Analytics (accessible from your page) & Campaign Manager
- Instagram: Insights (accessible from your posts on mobile)
Google Analytics provides essential, in-depth data about the people who are visiting your website, which pages are most popular, the path people take on your site, how often you’re meeting your online goals and so much more! You can use this information to determine which content and campaigns are most effective, increase conversions and optimize your website for a better user experience.
We bring three things to the table: strategy, expertise, and scalability. We deliver real value to our clients by providing tailored solutions derived from industry-proven and disruptive strategies. Our solutions are also scalable, helping startups and enterprises alike stand out online and reach their marketing goals.
SEO or Search Engine Optimization is a process to increase the visibility on search engines for the relevant search terms. Without the right SEO practices, you can’t expect search engines to understand your website resulting which you won’t be able to attract potential traffic. However, implementing SEO on your website will help search engines like Google and Bing to understand the context of your website making it to be visible on the SERP.
A local SEO specialist focuses on optimizing a website to appear in search engine results that are specific to a geographical location. A general SEO consultant, on the other hand, focuses more in ensuring your website is ranked highly in any search for your targeted keywords regardless of the location of the user.
Yes, a local consultant can help improve your online reputation and customer trust. They can develop strategies to make sure customers only see positive reviews and help you respond to any negative feedback in a way that can build your reputation.
In addition to injecting your content with your chosen keywords, other efforts you can use are to create backlinks from other relevant websites, as well as optimizing your headings, titles and metadata.
A professionally designed website can assist in your SEO efforts, allowing you to create a narrative for your brand while providing the perfect place for you to target search engines with keywords.
Yes. It is crucial that your website is responsive, being able to be displayed on any device. A user friendly design ensures that your customers come back time and time again.
